Zee Keralam to go on air on 26th November

Kochi, 25 November 2018: Zee Keralam, the newly announced Malayalam General Entertainment channel by Zee Entertainment Enterprises Limited (ZEEL) is scheduled to go on-air on 26th November 2018 at 6:00 PM. With its unique brand promise,“Neithedukkam Jeevitha Vismayangal”, translating to Let’s weave wonders in life”, Zee Keralam will offer a full range of robust content that will inspire ordinary people to rise above their circumstances to craft their extraordinary destiny.

 

Commenting on the much-awaited launch Siju Prabhakaran, South Cluster Head, ZEEL said, “Zee Keralam is a result of intensive consumer work in the market which helped us understand the potential and craft the strategy for our content and brand positioning. The content line-up is one of the most ambitious launch offerings in the recent times. With 52 hrs of weekly content we are offering the viewer a great breadth of shows. The launch campaign is also one of the most aggressive investments by us and we intend to create maximum impact and reach through it.”

The fiction line-up includes 7 fiction shows Alliyambal, Chembarathi, Swathi Nakshatram Chothi, Kuttikurumban, Adutha Bellodu Koodi, Nandanandanam, and Aarnee Sundari. In addition, the channel has path-breaking non-fiction shows including Dance Kerala Dance, Super Bumper, and Tamasha Bazaar that will bring together viewers both, young and old.

 

Good Morning Keralam is a first-of-its-kind in the Malayalam Television industry that will have a bouquet of segments that cater to the interests of the entire household, from staying fit to parenting tips and guidance to progress in one’s career. Page 3 is a cinema-based speed news show where viewers can get a dose of entertainment news, gossip, and trivia. Furthermore, the channel has a strong movie line-up that includes blockbusters such as Mohanlal, Hey Jude, Aami and Madhuraraja to name a few.

 

Speaking on the launch campaign, Prathyusha Agarwal, CMO, ZEEL says – “the extensive launch campaign breaks across multi-media platforms covering all 14 districts of Kerala. With a massive spread across mediums like TV, Radio, Digital, Social, Print, Outdoor, Mobile, Cinema and Cable. Knowing the strength of ground connect in regional markets from our previous experience we have already started our reach-based show Super Bumper, the mega launch event Vismayaraavu created a big noise in the market and going forward there will be a series of events across Kerala. The brand communication conceptualized by Stark is reflective of the beliefs, ideas, and attitudes of middle-class Malayali and how they rise above circumstances to craft an extraordinary destiny. It brings alive the spirit of Keralam where people weave wonders in life every day.”

 

The channel has also launched an official Zee Keralam Music Album with 11 mesmerising tracks by Kerala’s very own musical geniuses like Alphons Joseph, M. Jayachandran, Jassie Gift, Mohan Sithara, Ishaan Dev among others which are now streaming across all major music platforms. The links for the same are below:

 

YouTube: //bit.ly/2zjJgfy
iTunes: //apple.co/2Bi7OqW
Wynk: //bit.ly/2FvOOcB
Saavn: //bit.ly/2DuX4qw
Hungama: //bit.ly/2qT6Rzj
Gaana: //bit.ly/2FF6Vgm

 

Business Head, Deepti Pillay Sivan states, “we are very excited about our entry in the Kerala Market and one of the most encouraging aspects has been the reception from the advertiser and trade fraternity. With 5 channel partners on-board during launch we see great opportunity for the business to grow and reap from the Rs 650-700 cr advertising pie in this market.”

Zee Keralam’s channel partners include Chungath Jewellery, Fogg Perfume Body Spray, Nerolac Healthy Home Paints and 7 Up.

 

Zee Keralam will be available across all major cable, DTH and Digital Cable platforms starting 26th November 2018. The channel will also available on ZEEL’s digital and mobile entertainment platform, Zee5. 

Brand Film Link – 

 

Writeup for Zee Keralam Brand Film

Launching an entertainment channel in Kerala has always been an exciting and truly inspiring prospect for the ZEE family, from the get go.  The real heroes of this incredible state are its people. A resilient, caring, constantly evolving population, that have extraordinary stories to tell. This ‘spirit of the Kerala people’ is what ZEE Keralam intends to showcase. And we hope that we bring a similar sense of wonder, that weaves into every Malayali’s life, with our entertainment offerings too.

This can be seen clearly in our brand film; which is a tribute to the people of this proud and beautiful state. We thank you for inspiring us; and we hope, everything we do here, reflects the indomitable spirit of this unique state.

Show Promos

Aliiyambal:

Alliyambal | Mon – Sat | 8 PM – Zee Keralam | Launching November 26th

ജീവിതത്തിന്റെ രണ്ട് ധ്രുവങ്ങളിലൂടെ സഞ്ചരിയ്ക്കുന്ന ഈ ഹൃദയങ്ങൾ പ്രണയത്തിന്റെ സമതലത്തിൽ ഒന്നാകുമോ ? കാണുക 'അല്ലിയാമ്പൽ' തിങ്കൾ മുതൽ ശനി വരെ രാത്രി 8 മുതൽ#ZeeKeralam launching on #November26 also in #HD #Keralam #Alliyambal #ZeeKeralamHD

Posted by Zee Keralam on 2018 m. Lapkritis 12 d., Pirmadienis

 

Chembarathi:

Chembarathi | Mon – Sat | 7 PM – Zee Keralam | Launching on November 26th

അധികാരവും, ആഗ്രഹവുമാണ് അത്യാവശ്യമെന്ന് കരുതുന്ന ഒരാൾ..എല്ലാവരേയും എന്നെന്നും സന്തോഷിപ്പിയ്ക്കാൻ തന്നാൽ ആവുന്നതൊക്കെ ചെയ്യണമെന്നതാണ്‌ പ്രധാനമെന്ന് കരുതുന്ന വേറൊരാൾ.പക്ഷേ കുടുംബത്തിന്റെ കാര്യം വരുമ്പോൾ ഇരുവർക്കുമിടയിൽ ഒരു സമാനതയുണ്ട് എന്നത് അവർ തിരിച്ചറിയുമോ? #ZeeKeralam launching on #November26th also in #HD #Keralam #Chembarathi #ZeeKeralamHD

Posted by Zee Keralam on 2018 m. Lapkritis 13 d., Antradienis

 

Kuttikurumban:

 

 

Kuttikurumban | Mon – Sat | 6:30 PM – Zee Keralam | Launching on November 26th

നമ്മൾ കാണിച്ചിട്ടുള്ള അല്ലെങ്കിൽ നമുക്കെല്ലാം പരിചയമുള്ള ഒരു കുട്ടി കുസൃതിയുടെ കുറുമ്പുകൾ കാണുന്നതിലും സന്തോഷിപ്പിക്കുന്ന എന്തുണ്ട് ? അതിലൂടെ പഴയ കുട്ടിക്കാലം തിരിച്ചു കിട്ടുന്ന പോലെ എന്ത് ആനന്ദമുണ്ട് ? കുറുമ്പ് കാട്ടി പൊളിച്ചടുക്കാൻ, നിങ്ങളുടെ ഓരോ ദിവസവും ഒത്തിരി രസകരമാക്കാൻ വരുന്നു #കുട്ടിക്കുറുമ്പൻKuttikurumban | Mon – Sat | 6:30 PM only on Zee Keralam#ZeeKeralam launching on #November26th also in #HD #Keralam #Kuttikurumban #ZeeKeralamHD

Posted by Zee Keralam on 2018 m. Lapkritis 14 d., Trečiadienis

 

Swathi Nakshatram Chothi:

Swathi Nakshatram Chothi | Mon – Sat | 7:30 PM | Zee Keralam – Launching on November 26th

കുത്തുവാക്കുകൾക്ക് കുത്തി നോവിക്കാൻ പറ്റാത്ത ഒരു പെണ്ണുണ്ട്. മൈലാഞ്ചി കൊണ്ട് തലവര മായ്ച്ച് കളഞ്ഞ, ഭാവി പുരുഷന്റെ ഹൃദയത്തിൽ പ്രണയത്തിന്റെ ചുവപ്പ് കോറി വരച്ച പെണ്ണിൻറെ കഥSwathi Nakshatram Chothi | Mon – Sat | 7:30 PM only on Zee Keralam#SwathiNakshatramChothi #ZeeKeralam launching on #November26th also in #HD #Keralam #ZeeKeralamHD

Posted by Zee Keralam on 2018 m. Lapkritis 21 d., Trečiadienis

 

0 thoughts on “Zee Keralam to go on air on 26th November

  • 22nd July 2019 at 3:59 am
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    Wow that was strange. I just wrote an really long comment but after I clicked submit my comment didn’t appear. Grrrr… well I’m not writing all that over again. Anyhow, just wanted to say great blog!

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